Largest Festival of Vietnamese People in Japan

From May 31 to June 1, 2025, the "Vietnam Festival 2025," the largest annual cultural event for the Vietnamese community in Japan, was officially held at Yoyogi Park in Tokyo. This year, Smiles is proud to have supported this program as the main sponsor, contributing to the promotion of Vietnamese culture and the further development of the Vietnamese community in Japan.

Emotionally Rich Space of Hometown

Smiles diligently prepared to provide a friendly festival space that reflects the rich identity of Vietnam. Smiles' booth was located at the center of the venue and attracted attention with familiar Vietnamese landscapes such as:

• Traditional Small Boat (Thuyền nan)

• Lotus Flower (Hoa sen)

• Fragrance of Incense (Hương trầm)

All of these created a warm "corner of the village" in the heart of Tokyo, reminding thousands of visitors of their hometown. In addition to creating the space, Smiles also prepared many attractive activities such as:

• Beautiful Photo Spot (Check-in Area)

• Traditional Games and Community Interaction

• Thousands of Special Gifts Exclusive to Smiles

All preparations were carried out with care for a single purpose: to deliver smiles and joy to Vietnamese people living away from their hometown.

Active Activities – Community Cohesion

In particular, Smiles collaborated again with Egao Travel to provide a 2000 yen discount coupon that can be used when purchasing Vietnam Airlines tickets. This is a practical and heartfelt gift to help reduce the financial burden for returning workers.

Furthermore, popular artists such as ERIK, MIN, and Pham Dinh Thai Ngan also appeared at the festival, and the stage was greatly animated. Each performance served as a bridge connecting the cultural identity of Vietnamese people living in a foreign land.

Vietnam Festival 2025: Spreading Vietnamese Culture

Smiles is sincerely proud to have become a bridge for the Vietnamese community in Japan. We have contributed to spreading the national spirit, uniting the community, and preserving the cultural identity of our hometown.

Although the event only lasted for two days, the emotions born there will remain as precious memories in the hearts of each individual. This mirrors Smiles' commitment to continually support the Vietnamese community in a foreign land.

Smiles would like to sincerely thank all the organizers and everyone who attended.