In December 2025, the vibrant "Vietnam Festival in Tochigi 2025" was held in Tochigi Prefecture, blowing away the winter cold. Japan's number one mobile remittance service, "Smiles Mobile Remittance," participated as the main sponsor of this event and deepened interactions with thousands of Vietnamese people who gathered from Tochigi and neighboring prefectures.

This festival aims to introduce Vietnamese culture, cuisine, and music to Japanese society while providing a space for the Vietnamese community working away from their homeland to come together. The venue featured stalls offering traditional dishes such as Pho and Banh Mi, and a colorful performance unfolded on stage.

The Smiles team set up a special booth at the venue to express their gratitude and provide information on the latest features for safely and quickly sending money back to families in their home country. Fun games and exclusive novelty gifts were also offered at the booth, making it a wonderful moment overflowing with "Smiles."

Highlights of Vietnam Festival in Tochigi 2025

This year's festival vividly expressed Vietnamese culture in the heart of Tochigi. Vietnamese art served as a platform to promote an approachable image of Vietnam within a multicultural coexistence society.

Additionally, diverse dishes from northern, central, and southern Vietnam captivated visitors. Each dish, replicating the flavors of their homeland, brought familiarity and warmth to the people who visited during this year-end season.

Hoi An Lantern Space: Year-End "Photogenic" Spot

One of the most popular spots at the event was the lantern area of Hoi An. As night fell, sparkling lights transformed Tochigi city into a "little Vietnam." Many visitors took photos at this impressive spot, creating a beautiful memory for the community.

Experience Activities to Deepen Community Bonds

Experience activities like painting traditional Vietnamese conical hats (Non La) provided a valuable opportunity for participants, especially families and children, to learn about and preserve the beauty of Vietnamese traditional culture. Such simple yet meaningful experiences enriched the year-end festival.

Vietnam Festival Tochigi: A Beautiful Memory to Conclude the Year

This is not just a cultural festival; it is also a meaningful year-end event. It became a place for the Vietnamese community residing in Tochigi to reflect on the past year and welcome a hopeful new year together. Smiles expresses heartfelt gratitude to the organizers, partners, and community members who supported this warm and successful festival.