Vietnam Festival Okayama 2025 concluded with great success, held under the theme "Vietnam – Heritage & Traditional Craft Villages" (Việt Nam – Di Sản & Làng Nghề). The event created a captivating space for cultural exchange that truly captured the soul of Vietnam. As a Silver Partner, Smiles was honored to stand alongside the Vietnamese community in Japan, helping them feel the pride and warmth of their homeland.

A Partner in the Journey to Spread Vietnamese Culture

Smiles has always been an active presence in community activities, and we were proud to continue that role at Vietnam Festival Okayama 2025. At our booth, the Smiles team provided dedicated support and introduced the convenience of the Smiles app to many visitors. With fun mini-games and attractive gifts, we brought smiles and joy to everyone who stopped by.

Recreating Vietnamese Identity in Okayama

This festival offered a special opportunity for Vietnamese residents in Okayama to immerse themselves in the familiar atmosphere of home. From soulful traditional music performances and elegant Ao Dai fashion shows to the high-energy Lion Dance, the venue was filled with an excitement that made visitors feel as though they were in Vietnam.

Experiencing the Beauty of Traditional Craft Villages

In line with the theme of "Heritage and Traditional Craft Villages," attendees had a unique chance to dive deep into Vietnam’s cultural roots. Exhibition booths showcasing local specialties and traditional crafts drew significant interest from both Japanese and Vietnamese visitors, contributing to the preservation and global promotion of Vietnam’s traditional values.

A "Bridge of the Heart" Connecting the Community

For Smiles, participating in the Okayama festival is more than just a sponsorship. It is a journey to fulfill our promise to "Connect Communities and Enrich Values" by building strong bonds with the Vietnamese community in Japan. Smiles pledges to continue walking forward with all of you, sharing the beauty of Vietnamese culture through many more meaningful activities in the future.

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