Combining real-time data analysis with beacons to amplify the experience at venues
mobileDMP with Beacon

This time, Digital Wallet Co., Ltd. will sponsor the "Urban Sports TOKYO 2022" held from October 14 (Friday) to 16 (Sunday) at Tokyo's Aomi Urban Sports Park, as well as the world's first "1st FIG Parkour World Championship," collaborating on entry and exit management programs while implementing a digital stamp rally using mobileDMP with Beacon, which combines years of expertise in real-time analysis and beacon access analysis, strongly supporting the success of this event.

mobileDMP with Beacon is an IT service that strongly supports "maximizing the experience at that moment" by leveraging its basic function of real-time analysis of large-scale data and marketing automation to acquire and analyze visitor data in real-time at event venues, shopping malls, entertainment facilities, tourist attractions, etc., directing visitors to atmospherically engaging locations, campaigns, user interactions, and information dissemination.

During the event period, we plan to mainly provide the following services as part of the user experience using the latest technology.

• Real-time analysis of venue excitement and distribution of location and related information to visitors

• Setting up quests using beacons and guiding visitors to further experiences

• Real-time analysis of beacon data and user data to deliver appropriate content to the right users

• By analyzing the number of distributions, open rates, application counts, etc. in real-time, we implement flexible event and content distribution on-site

So far, our company has introduced services such as real-time POS data analysis and marketing automation using DMP technology into thousands of stores and businesses. Currently, we manage over 30 million users and develop and operate infrastructure that performs real-time analysis of over 100 billion records of POS data for marketing purposes.

Prior to our company's DMP provision, there were challenges such as the necessity to always rely on development vendors, resulting in extensive time and cost, and an inability to quickly respond to rapidly changing customer trends.

Our company has domestic Japan's largest mobile remittance service with an in-house development and operation team, and we have developed cutting-edge IT technology for our own use, along with our partner companies, especially in the retail industry, to solve those challenges as our core competence. mobileDMP with Beacon is a crystallization of our competence that realizes "field-based," "real-time," and "sustainable cost" solutions, helping to maximize visitors' "experience at that moment."

mobileDMP activates marketing utilization and DX for industries such as retail, events, regions, and tourism. As DX accelerates, we enable not just mere data utilization but also the use of data in "real-time" and marketing automation, thereby offering users added value that is completely different from other companies.

■Overview of Digital Wallet

Through our own mobile international remittance service Smiles (winner of the 2021 Good Design Award) and DMP provision for major retail groups, we have cultivated technology for high-speed real-time processing of large-scale data on the cloud, realizing marketing automation that automates customer behavior prediction and store analysis through AI. Additionally, with the technological innovation of data standardization processing, we have succeeded in significantly reducing data preparation workloads and integrating additional data without waste. In case studies, we have achieved sustainable marketing at low costs while processing over 3TB of data daily from over 100 billion records at high speed. We plan for scalability that will allow for even more data processing in the future. mobileDMP, combining technological innovation and advanced UX, fully supports customers' data utilization and promotes their DX by providing sustainable real-time digital marketing at low costs.

■Event Overview

Title: "Urban Sports TOKYO 2022 Presented by Mizuho Financial Group"

Date: October 14 (Friday) - 16 (Sunday), 2022

Venue: Aomi Urban Sports Park (1-7-2 Aomi, Koto-ku, Tokyo)

Organizer: Japan Urban Sports Support Association (JUSC)  

Co-organizers: International Gymnastics Federation (FIG), Japan Gymnastics Association (JGA), Tokyo Metropolitan Government  

Supervised by: Japan Urban Sports Support Association (JUSC)  

Official Sponsors: AEON Co., Ltd., Japan Airlines Co., Ltd., Mizuno Corporation, Fujitsu Limited, LED TOKYO, Omni International Co., Ltd., TSP Taiyo Co., Ltd., Digital Wallet Co., Ltd., Tobu Top Tours Co., Ltd., FINEPLAY

Content: "1st FIG Parkour World Championship Presented by Yahoo! JAPAN"
"URBAN SPORTS TOKYO 2022 Skateboard festival" (Skateboard Street, Skateboard Park)
"Urban Sports Demonstration Experience for General Participation" (BMX, Breaking, Double Dutch, Hip-Hop Dance, Parkour)

Admission: Free (Advance app registration is required)
https://pkwch2022.jp/

■Company Overview

Company Name: Digital Wallet Co., Ltd.
Location: 1F Kioicho Park Building, 3-6 Kioicho, Chiyoda-ku, Tokyo
Representative: Eiji Miya kawa
Established: November 2014
Business Content: Provision of electronic wallet services, development of cloud and mobile systems, provision of DMP services
Money transfer service provider Kanto Financial Bureau No. 00044
https://www.digitalwallet.co.jp/